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The Importance Of Optimizing WordPress. How To Improve Your Blogs Speed & Traffic

by on September 1st, 2010

In this WordPress How To Article I am going to be covering some of the basic strategies which can be carried out to help improve your blogs speed and traffic.

It is of great importance that your WordPress blog is optimized and optimized well when it is first installed. You need to keep in mind what your blog is going to be used for when you are installing it. You need to be attracting the right visitors to your blog and have your blog loading as fast as possible so as not to lose them and have the search engines find you as quickly as possible.

I find the best thing to do before you start installing your WordPress blog is to write a list of what you are going to be using it for, as there are some aspects which need to be optimal for its purpose on install. Before you can install your WordPress blog you will need to have a domain name which is keyword specific. You will need to know what market or group of people you are targeting, whether it’s for business or personal blogging. The first thing you will need to do before installing your WordPress blog is to get your self a hosting service and a domain name. This is why it is so important to do your research and know who you will be marketing to.

Once you have installed your WordPress blog, that’s great, but there is still much you can do to optimize your WordPress blog. Don’t get me wrong optimizing your blog to the fullest is not a difficult task, you just need to put in a little time and effort, but it will pay of in the end.

To help get the search engines to your site quicker there are a few simple tasks you can do. First you can install the ‘All In One SEO Pack’ plugin, enter your site details in the main settings and fill in the details every time you make a new post – you can also change the ‘Permalink Structure’ from the default setting to the custom settings /%category%/%postname%, this will all help with your rankings.

Site load times have now become a factor in Google, the faster your site loads the more love Google will give you and rank you higher than slower sites. The number of plugins you have installed on your WordPress blog can have an affect how fast your site loads – every time your site is accessed, WordPress has to check and load all the active plugins, therefore the less you have installed the faster it will load, whether they are active or not, so check all your plugins and delete any unnecessary ones. Graphics and pictures can considerably slow down your WordPress blog, check your graphic and pictures file sizes, you may be able to increase the compression on a jpg file for instance and make the actual image size smaller, also you could host all your pictures on image services like Flickr and EZS3, this will all help towards your blogs load time. Changing the number of posts which show up on your blogs homepage or only showing an excerpt of each post can improve your blogs load time and increase speed. Cleanup your database and changing the autosave function in the PHP will also help with speeding up your blog.

I hope this has given you something to think about. You can now see the importance of thinking and planning, before you jump in and setup a Worpress blog, but by applying a few simple strategies it will give your WordPress blog a better standing with the search engines and your visitors.

There are of course may other WordPress How To strategies which can improve your blogs speed and search engine rankings, but I hope the few I have laid out here will give you a head start.

From → Optimization

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